SIMPLE MILLS PRESS TRIP ‘24
Simple Mills bridged the gap between people and planetary health by giving influencers a firsthand look at their Direct Trade partners. The team visited A-Frame Farm, operated by Luke Peterson, to experience the abundance of biodiversity on a regenerative farm, including insects, diverse crops, birds, and pollinators. During the visit, they learned about soil health and the practices that support it through activities such as water infiltration demonstrations, in-field soil sampling, and field tours. Influencers had the opportunity to engage directly with the farmer, ask questions, and gain a deeper understanding of the challenges faced in the supply chain. The visit also provided an opportunity to learn more about Simple Mills' Direct Trade Program and its commitment to regenerative agriculture.
Experiential
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Director of Integrated Marketing: Andrea Horowitz
Integrated Marketing Associate: Lindsey Sofolo
Senior Influencer & Social Lead: Lexi Hughes
Creative & Production Specialist: Kat Castro
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Event Production